Yes, James....

Yes James, there is a purpose for the "player."  The bad boy.
He is wanted, not just because he can't be caught, he can't be tamed;
he is sometimes wanted because he serves a purpose.
He serves a need.  
Certainly, and usually, he serves to be of a sex toy.
A chew toy.
He gives a woman back some of her power.
Makes a woman feel as though she is the most beautiful (a mature player) creature alive, which is useful and necessary after a bad relationship.  
Or a good relationship gone bad.
He's the chew toy for the woman who finds herself, alone, after a very long relationship - the only relationship she's ever known.
He brings back the spark in a woman's eyes, a spark she was sure was gone and dead;
He brings life to the party, when yes....we thought the world was over.
We thought no one could ever be attracted to us.
We thought we could be with no one else.
After all, we thought it was forever. 
And then it was over.




The Player, The Bad Boy.  
He serves a necessary purpose.